Demographic profile:
Demographics:
Age: 14-25
Uni-sex Readership: 50% male, 50% female
Single 50%, living with partner 45%, married 5%
Students/graduates with part time jobs
Physiographic profile:
My readers to wear clothes which match the pop-punk music genre, consisting of bright colours, a bouncy personality and camera confident. My buyers, despite being from a lower-middle/middle class environment, they believe that first impressions are everything; making a good impression is done by buying what looks good and what’s wanted by everyone else to stand out from the crowd. They like to watch comical programmes, especially ones which are very well known like Friends and Scrubs so they can discuss what’s been happening with other people. They listen to music which is mostly American based, like pop-punk and alternative. In their spare time, they like to mainly go on social networking sites and talk with friends or go on games consoles like Xbox 360 or PS3. They mostly like games which are first-person shooters or adventure games with a lot to do. They feel the need to buy every new game that comes out which has been talked about the most, which links back to standing out from the crowd. They like going out to parties and getting “wasted”, so they are given something to talk about when they’re back at school/college the next day.
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